Our clients today are like Sony Music needing to be Spotify. Most traditional industries today are like Sony Music. Yet Sony Music people can’t create, can’t run, and simply aren’t Spotify people. No one can ask anyone to do more than they understand.
Platforms like Pirate Bay enabled Spotify by creating disruptive market conditions that triggered new competition and innovation. Without Pirate Bay – the enabler – the music industry would still be the same. And now, ten years down the road, Sony Music still offers no streaming platform…
So how can your organization be for your industry, or how can your business unit be for your organization, what Spotify has been for the music industry? And what’s your enabler?
We have some answers for you.